http://www.o-creative.com/blog/mixi-looks-to-expand/ Visual Identity, Branding and Marketing from Tokyo Mon, 06 Sep 2010 05:13:44 +0000 http://wordpress.org/?v=2.5 http://www.o-creative.com/blog/mixi-looks-to-expand/#comment-303 Michael Butera Fri, 24 Oct 2008 21:09:24 +0000 http://www.o-creative.com/blog/?p=15#comment-303 Great blog Ken. Certainly very timely. More and more companies are seeing the value and beginning to utilize social media in their marketing mix. I read a very interesting article the other day in MarketingVOX. It had to do with the cultural differences in Japan and America and how that translates into the way people interact on social media sites. The article described how many people in Japan tend to use an alias on Japanese social media sites to keep their privacy and only socialize with people online that they have actually already met in person. The article then went on to describe how those same people however will use their real names when interacting on an English language social media site and be more open to communicate with people outside their personal circle of friends. Of course the author wasn't trying to generalize all Japanese social media users, but the article made for a great philosophical discussion on what companies should keep in mind when marketing through cross-cultural social media. Great blog Ken. Certainly very timely. More and more companies are seeing the value and beginning to utilize social media in their marketing mix. I read a very interesting article the other day in MarketingVOX. It had to do with the cultural differences in Japan and America and how that translates into the way people interact on social media sites. The article described how many people in Japan tend to use an alias on Japanese social media sites to keep their privacy and only socialize with people online that they have actually already met in person. The article then went on to describe how those same people however will use their real names when interacting on an English language social media site and be more open to communicate with people outside their personal circle of friends. Of course the author wasn’t trying to generalize all Japanese social media users, but the article made for a great philosophical discussion on what companies should keep in mind when marketing through cross-cultural social media.

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