What’s the first thing that comes to mind when you see this?

There are a lot of methods available for eliciting brand associations from consumers but few as instantly revealing as the Freudian-like free association. Since consumer behavior is such an integral part of creating a brand’s promise and marketing strategy, using a little psychology to see what the first descriptive word is that comes to mind can be very instructive to marketers. Companies spend a lot of money on marketing, but ultimately, a brand is what people think it is.

Brandtags.net shows randomly selected, well-known logos and asks users to come up with the first descriptive word or phrase that comes to mind.

Many top brands should take note – there are some pretty unfavorable associations (and as this is online and anonymous – many cases of potty mouth!).