What’s the first thing that comes to mind when you see this?
There are a lot of methods available for eliciting brand associations from consumers but few as instantly revealing as the Freudian-like free association. Since consumer behavior is such an integral part of creating a brand’s promise and marketing strategy, using a little psychology […]

I thought I would open by commenting on the UK’s 2012 Olympic logotype, designed by the renowned branding agency Wolff Olins. Here is a logo that in my opinion is an example of an unattractive piece of design. No doubt creatives spent weeks or months developing it but I suspect that they wrote the […]

Last Friday, NTT DoCoMo announced that it had a fresh new logo, and that this new design will become the public face of the company from July 1. I hadn’t been aware that DoCoMo was in any desperate need of a new logo, but given that the company has recently fallen below 50% of the […]