Given the immense popularity of social bookmarking sites such as del.icio.is, Digg and Reddit, it’s somewhat surprising that the larger Internet portal sites have not made serious efforts at providing the same sort of socially-driven, crowdsourced nerve centers that could potentially create millions of daily page views - and the accompanying advertising dollars.
Google Bookmarks has […]

What’s the first thing that comes to mind when you see this?
There are a lot of methods available for eliciting brand associations from consumers but few as instantly revealing as the Freudian-like free association. Since consumer behavior is such an integral part of creating a brand’s promise and marketing strategy, using a little psychology […]

I thought I would open by commenting on the UK’s 2012 Olympic logotype, designed by the renowned branding agency Wolff Olins. Here is a logo that in my opinion is an example of an unattractive piece of design. No doubt creatives spent weeks or months developing it but I suspect that they wrote the […]